Wednesday, June 11, 2008

Getting Started with Email Marketing

Start using a permission-based email software such as Constant Contact or iContact that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and click-through-rates.

Decide on the type and frequency of email communication you will be sending. I recommend sending at least a monthly newsletter, but weekly or bi-weekly is better. You can certainly send multiple newsletters if you sell different types of products or sell to different audiences. You can also send promotional messages offering a discount or coupon for a product or service.

Add a signup form to your web site so you can start collecting subscribers and import any existing lists of subscribers that have already requested your communications.

Create a good email template by using a template provided within the email software, having your in-house team create one, or using the custom design services of the email software company. iContact and Constant Contact each provide over 100 design templates within the software that can be used free of charge and can also develop a custom template for a nominal charge.

Develop quality relevant content for your newsletter or message and send it out to your list. Continue sending your newsletters, announcements, or promotions with consistent frequency. As your list grows, you will notice increased traffic (and if applicable, increased sales) on the day of and the days following an email blast.

Archive back issues of your newsletters on your website to get extra value from your work.

If you would like to subscribe to some sample issues of my newsletters, you can subscribe using the box in the top right corner of this page.
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