Use Your Blog to Promote Your Online Business.
Many websites are finding the power of blogging as a tremendous asset to their online business. Blogging can enhance your search engine optimization, even if your customers don't regularly read your blog. If your customers become a regular readers, it adds even more power.
Promote your off-line business.
We use blogs in our business-to-business websites frequently. We find a niche industry websites are optimal blog audiences. It's a great way to tell customers about your products, services, or industry news between e-mail newsletters.
Making Money with Advertising on your Blog
As we have already discussed in previous posts, cost-per-click and cost-per-impression advertising is a relatively common today on blogs.
Using your blog to sell products directly can be very effective if you have regular blog readers. It's particularly useful with impulse buys such as e-books, software or other electronic products. You can also use your blog to sell physical products. While many websites utilize a shopping cart, an increasing number of shopping carts allow you to post text links in your blog.
Network Marketing with Your Blog
Blogging is ideal for network and multilevel marketers. There are two benefits, first demonstrating that you are making money by talking about sales techniques will encourage people to sign up for your program. Furthermore, the good network marketing programs are based on product sales, so the more you can encourage your team to move product, the more money you make. Blogging is a great way to stay in touch with your network marketing team on a daily basis.
A few years ago the trend of the future was perceived as blogging by subscription. Bloggers assumed that their readers would be willing to pay $10 a month for all of their work. Unfortunately for these bloggers, they realized that readers tended to find free blogs rather than pay for the service. However, there are exceptions. If you have a highly valuable blog that provides highly targeted information to its very specific niche, your readers may be willing to pay for a subscription. We use this technique in one situation where we actually charged people $999 to participate in a year-long online elite sales conference. The online conference only attracted six subscribers, but at $1000 each, it was worth the effort.
I'm going to cover each of these subjects in this blog to one level or another. Please participate in the April survey question, to the right, to help me judge what readers want to learn most about.