Tuesday, February 12, 2008

Using Summary Posts As a Linking Strategy

SEO Hint #5: To the previous entry is what's known as a Summary Post. Summary posts are one technique to generate quality internal linking. Linking strategies are one of the most important things to learn about search engine optimization. We're going to cover them in depth over time.

The entry contains lots of links with a little bit of description that ties all the other entries together. This serves two purposes.

First, it allows your readers to read a series in order. This is particularly useful when your blog is new, and most of your readers will be joining in the middle of the topic. In this example, the six entries that teach you how to set up Blogger and customize it would be in reverse chronology if you started reading today. Perhaps you've done many entries on the same topic, but they are spread throughout your blog. You can tie the entries together.

More importantly, a summary post also serves to strengthen your keywords. In this case the keywords were "Customizing Blogger". I've had six entries so far where the term "Blogger" was one of the primary targets. Now I have seven. Notice that I use the exact titles whenever possible. This is important. Had I just linked the words "part one: click here" the search engine wouldn't have recognized the importance of the words "Customizing Blogger"
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