Wednesday, February 13, 2008

Getting started with Google AdSense

Google AdSense is the fastest, as well as one of the best ways to start earning money with your blog. Google didn't become the mega-company they are today without knowing a little bit about their core business, selling advertising based on search engine optimization.

Briefly, here's how AdSense works.
  1. You set up an AdSense account, and get a small piece of JavaScript code that tells AdSense what type of ads to place on your website, and the size and shape of the ads.
  2. Cut and paste of the AdSense code into your blog or website. You will then scans your website to determine very precisely the subject of your website, as well as the specific topic of the individual webpage.
  3. Advertisements are placed automatically on your website based on your website's content. These ads may be text based ads or image based ads.
  4. Every time a reader clicks on an ad, Google bills the advertiser, and shares part of the income with you.
It's a simple formula really:

Great content = More readers = More clicks = More money

Google AdSense works well if two things hold true. First, you must produce original content. Second, you must have a way of getting the content in front of lots of readers.

Each advertisement that gets clicked only pays an average of a couple of cents. Certain topics pay much larger amounts, and other topics pay virtually nothing. While your topic is important, the reality is that topics that pay big dollars have lots of websites competing for readers. In my experience it's better to be the number one website for a very small niche audience than it is to be #412 or worse yet #412,000 to a very broad audience for a high-paying topic.

One of the best parts about AdSense is that it's so simple. You literally fill out a form on the AdSense website, cut and paste the code into the appropriate spot of your blog or your website, and watch revenue increase proportionally to your traffic.

While anyone can do it, maximizing your revenue is as much of an art as it is a science. We're going to spend much time on this website discussing Google AdSense and how to get the most out of it.

Meanwhile, if you haven't opened a Google AdSense account, go ahead and do that now. If you already have one, use it. In another lesson I'll teach you how to use one AdSense account for multiple websites. AdSense does not allow you to have multiple accounts.

And, by the way, if you click on the advertisement to the right or the link below before opening your account, this blog will learn a little bit of revenue. Every little bit counts when you're on your way to $1 million! Thanks.

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