Friday, February 17, 2017

Keeping PACE #3 – Intro to PACE Marketing

Keeping PACE #2: Is SEO Dead?

Keeping PACE #1 - Words Possess Immense Power

Friday, July 29, 2016

Instagram Demographics May Surprise You

Instagram's new logo and app icon

Do you need to reach young educated urban black women? Try Instagram.

In a 2014 survey of adult Internet users, Instagram revealed somewhat surprising demographic trends.

Instagram reaches young women. Women use Instagram more than men, however the gap is closing. Instagram is used by 29% of all women and 22% of all men.

Not surprisingly, it's extremely popular with people under 30. Among the 18 to 29 age group, it was used by 53% of all Internet users.

Although, the fastest growing group are people over 65, which grew from 1% of Internet users to 6%. It makes sense because this is also the group transitioning to smart phones at the highest rate. Instagram was a "mobile first" design.

Educationally, the highest percentage (31%) of Internet users have "some college", however it's nearly as popular with high school graduates and college graduates.

One of the most interesting statistics was that adult minorities are far more likely to use Instagram than whites. Instagram is used by 38% of black adults and 34% of Hispanic adults, compared with only 21% of white, non-Hispanic, adults. The growth rate was highest among Hispanic adults, increasing nearly 50% between 2013 and 2014.

Among urban Internet users, 28% use Instagram compared with 19% of rural Internet users.

So if your target demographic is black women between 18 and 29 with at least some college and living in urban areas, Instagram is a great media option.

Creating a popular Instagram profile takes time, but is free. Alternately, you can place paid advertisements directly on Instagram through the Facebook advertising platform. After it was purchased by Facebook, Facebook integrated Instagram as an option for their advertisers.

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Do you have another target market? Let Mediastead help you reach them on the web. Our managed marketing plans start at 15% for small budgets and are capped at $299 monthly for advertisers with budgets over $2000.

Sources: Instagram, used with permission

Monday, June 23, 2014

Blogging Genres, Topic Ideas for New Bloggers

"What should I write about?", Is one of the most common questions new bloggers ask.

The short answer: Absolutely Anything!

The long answer is.. anything that interests you in which you can become an expert through the natural course of your life or career. One of your first and biggest challenges will be to create your first thirty blog posts. To write that many posts quickly, you're going to need to know something about your topic already, plus you'll need a ready source of additional information.

The following list will get you started. Focus on your life and/or your career, simply because, it's what you know. Gradually your blog will evolve.

Topic Ideas for Blogs

Computers and technology 

If you're considering blogging, chances are you're already pretty computer literate. Additionally you're talking with an audience it's already computer literate. Computer and technology blogs have a huge audience, but there is also a huge number of bloggers in this realm. My suggestion: get as specific as possible!

Categories of Computer and Technology Blogs

  • Programming languages
  • hardware evaluation and benchmarking
  • software evaluation
  • IT professionals
  • android/iPhone users
  • Windows/Apple OS users
  • Linux users
  • web designers
  • graphic designers
  • digital photography and Photoshop
  • gadgets and toys
  • Hobby specific technology
  • industry-specific technology

Dad Blogs / Mom Blogs

This may seem like a very broad audience, but surprisingly, it isn't. Lots of parents visit dad blogs and mom blogs, but they tend to become loyal followers of parents to which they can relate very closely. Similar ages, genders, disabilities or unusual family dynamics make great relatable topics for blogs.

Categories of Dad/Mom Blogs:

  • Single dads, single moms
  • New baby
  • parenting toddlers
  • parents of pre-teens
  • parenting teenagers
  • twins or triplets
  • kids with disabilities
  • kids with learning disabilities
  • homeschooling
  • spirituality or church focused
  • sports coaching blogs
  • parents with disabilities
  • adoption or foster care
  • two dad or two mom households
  • large families
  • single child homes

Maker/how-to/do-it-yourself Blogs

Step-by-step instructions with photos are very useful and can cover a huge number of topics and interests. These blogs are also popular with search engines.

DIY and Instructional Blogs:

  • Cooking blogs and recipes
  • household repairs and home improvement
  • personal finance
  • art instruction
  • musical instrument instruction
  • crafts for kids or adults
  • science experiments

Food blogs 

Talk about a wide audience… Everybody eats! Recipes are just the beginning. There are also blogs about restaurants, food presentation, and every conceivable niche type of food.

Sample Topics for Food Blogs:

  • Restaurants by city
  • Restaurants by ethnicity or region
  • Fine Dining restaurants
  • family-friendly restaurants
  • Fast food restaurants
  • gourmet cooking
  • Family-friendly cooking
  • quick meals
  • vegan or vegetarian blogs
  • beverage blogs i.e. tea, coffee, beer, wine
  • food specific blogs, i.e. bacon, chocolate, cheese, hummus, desserts
  • restaurant presentation
  • event dining i.e. weddings, bar mitzvahs, corporate conventions
  • cake decorating
  • food sculpting
  • dieting, healthy eating
  • organic blogs and locally sourced foods
  • pre-preparation foods i.e. growing vegetables, butchering, herbs and spices

Health and fitness blogs

Health oriented blogs are popular with both healthy people and non-healthy people. Whether you want to demonstrate how to improve your body, or share how to cope with a difficulty, health and fitness blogs create loyal audiences.

Health and Fitness Blog Topics:

  • Raising healthy kids
  • healthy eating, i.e. veganism, vegetarianism, low carbohydrate diets
  • managing allergies
  • women's health or women's fitness
  • men's health or men's fitness
  • senior health and fitness
  • bodybuilding or strength training
  • aerobic and cardio workouts
  • weight loss progression or motivation
  • disability specific blogs i.e. multiple sclerosis, quadriplegia, muscular dystrophy
  • cancer blogs
  • diabetes blogs
  • mental illness or Alzheimer's blogs
  • chronic heart disease or chronic digestive disease
  • yoga, massage, meditation or other spiritual/physical exercise

Steals and Deals Blogs 

The Internet has become a gold mine for bargain shoppers. Additionally, for marketers it can be an inexpensive way to introduce products. A blog that helps shoppers find giveaways, deals, special promotions and group discounts for both online and off-line purchases can be fun and lucrative. Additionally, having a steals and deals section of another blog can reinforce your topic and attract regular readers.

Samples of Moneymaking and money-saving blogs:

  • Online freebies
  • coupons and discount codes
  • baby products
  • health and beauty deals
  • restaurants
  • local events or venues
  • new product reviews
  • money-saving tips
  • work-at-home opportunities

Fine arts 

Do you have a particular talent you'd like to display or teach? Consider starting an art related blog.

Art, music, and performance blogs:

  • Painting, drawing, sculpting
  • mixed media or unusual media creations
  • trash to treasure blogs
  • antiquing
  • art history
  • photography, filmmaking, video production
  • musical instruments
  • audio production
  • computer graphics or animation
  • graphic design or marketing art
  • temporary art or street art
  • tattooing and body modification
  • dance, choreography
  • automobile customization or restoration
  • steam punk
  • burlesque performances
  • fiction writers and poets

Career building blogs

Whether you are an industry veteran, or just finding your way, you have experience and knowledge to share.

Career blogs:

  • Work-At-Home Mom/Dad blogs
  • small entrepreneur blogs
  • restauranteur or catering
  • health careers
  • travel or transportation careers
  • business or finance careers
  • pet industry careers
  • social services careers
  • recent college/recent high school graduates
  • training and management
  • technical or IT
  • how to guides for specific businesses
  • resume or job search advice


Is there something that makes you unique? Do you have a unique hobby? Do you hang with a unique crowd? Do you have an alter ego? A lifestyle blog can bring a community together, or introduce others to your community.

Lifestyle or hobby blogs:

  • Gay, lesbian, bisexual or transgender communities
  • collectors of coins, stamps, baseball cards or Barbie dolls
  • avid followers of specific bands or music genres
  • celebrity fandom or celebrity gossip
  • sports teams
  • model railroading, woodworking or dollhouse building
  • hippies, yuppies, hipsters, party kids or even introverts
  • Politics, causes or protests

Travel and bucket list blogs 

Travel blogs have been around for a while, but recently "bucket list" blogs have also become popular. Write about things you want to see and places you want to be before you kick the bucket.

Travel Blog Ideas:

  • Natural wonders of the world
  • visit all skyscrapers
  • hidden gems in your major city
  • visit Amish country
  • visit every continent
  • visit every state
  • backpack Europe or ride the Orient express
  • hike the Appalachian Trail
  • life of luxury traveling
  • travel on a few dollars a day
  • roadside diners or strange attractions
  • ride roller coasters
  • extreme cold, extreme heat, extreme jungle
  • be homeless
  • travel off the grid
  • grifters, conmen, and other traveling storytellers

Spirituality, religion, and morality

Whether you are seeking truth, or believe you found it, others want to share your journey. Whether your views are mainstream or extremist, there are others who share your worldview.

Spirituality, religion and morality-based blogs:

  • Christianity, Judaism, Islam or Hinduism primers
  • Zen, Buddhism, Tai Chi, Baha'i or enlightenment
  • Mormonism, Scientology, Wiccan or Satanism
  • humanism, Unitarianism, atheism or agnostic
  • environmentalism
  • pro-life
  • animal ethics
  • fight racism or anti-Semitism
  • racial or religious supremacy

As you can see, there are literally thousands of potential blogs just waiting to be written. Staying true to your topic and blogging consistently can help you become a powerful member of the blogging community and a thought leader within your niche.

Regardless of your topic, keep blogging!

Monday, June 9, 2014

Gatorade Pokes fun at Lebron James then apologizes

Gatorade (a PepsiCo brand) poked fun at LeBron James -- who promotes rival Powerade (A Coca-Cola brand) -- after cramps kept James out of the final minutes of Game 1 of the NBA Finals. The brand tweeted, "Theperson cramping wasn't our client. Our athletes can take the heat." Gatorade later issued an apology, saying: "As a longtime partner of the Miami Heat, we support the entire team."

PepsiCo learned that basketball is much different from NASCAR. NASCAR fans are very loyal to favorite drivers and their sponsors. Pepsi's Mountain Dew can comfortably tease a Coke product driver without alienating Dale Earnhardt Jr. fans.

Gatorade, however, regrets going after arguably the NBA's most popular superstar. Even more so when said superstar is leading his team (who also has a Gatorade sponsorship arrangement) in the first game of the championship series.

Brands need to recognize that fans are loyal to players and teams, and because of this, will buy products they endorse. However, your brand can get hurt by knocking their rival's athlete.

Team sports aren't like auto racing, where the athletes can sometimes be seen as a traitor when they abandoned their brand. Formula One is particularly unique. A driver leaving Ferrari to race for another livery will likely leave many fans behind.

On the other hand, Gatorade and Powerade are the only two brands being talked about for free in every sports section in the country. In doing that, the two giants separate themselves from any other competitor in the wide open energy/sports drink market. Maybe their mistake wasn't so much of a mistake after all.

Monday, January 13, 2014

New U.S. Postal Service Shipping Rates

The U.S. Postal Service is proposing a rate hike for shipping rate. Shipping rates could increase as much as 2.4 percent as soon as January 26. If your business relies heavily on shipping via USPS, it may be time to check costs.